I always feel like it's an act of cruelty when I send my kids to school that first day, weighed down with all their school supplies. Over the years, I've bought many cheap backpacks at the store and I was always afraid they wouldn't be able to handle the weight of those supplies the first day. They generally did hold up that first day, but they rarely had the strength and durability to last throughout the year.
Not only are they super-durable, but they're classic. A couple years ago, I bought Clay a Cars backpack. Not only was it falling apart this year, but Clay had outgrown the Cars theme. Lands' End backpacks (along with their clothes) are timeless.
I've since given up buying those backpacks at my local store. It's not worth the money I save on the initial purchase when I have to replace them every year (or in some cases, less than a year)! These days, I stick with Lands' End backpacks. These things are well-made. They can take the daily abuse of hauling text books to and from school, and being flung to the floor every day after school.
Lands' End offers backpacks in dozens of sizes, styles, and colors to fit your needs. Many styles come with matching lunch bags as well! And, as with all Lands' End products, the backpacks come with Lands' End Guaranteed. Period. promise. Right now, you can get free shipping on your order of $50 or more. Just use promo code FREESHIP and pin 4229.