I attended a blogger event at Kellogg's last October. While I was there, I learned about the history of Kellogg's and their products. I was also able to ask questions about their products, what they're doing to go green, ways they're improving existing products, and how they're adding new, healthier options. (If you want to see pictures from the event, you can check out my Flickr stream here.)
I'm personally a big fan of cereal. I don't do mornings and cereal is something my kids can all fix for themselves. Plus, I know they're getting a lot more vitamins, minerals, and fiber than they would if they didn't have a bowl of cereal in the morning. My kids like stuff like Fruit Loops and Apple Jacks, but they also love Smart Start, Fiber Plus, and Low Fat Granola, as well as many Kashi cereals. I mix it up and give them some healthier cereals along with some fun ones. Moderation is key with us.
While I was at this cereal summit, Kellogg's asked us bloggers for some ideas of how to give back. They wanted to know what we thought people might respond to. We gave our input and the result is Kellogg's Share Your Breakfast program.
One in four kids live in homes where food isn’t always available. Although a full tummy can help kids get the most out of their school day, children living in food-insecure homes don’t always have access to breakfast. Even worse, communities across the country are increasingly forced to consider cutting state-funded school breakfast programs due to budget pressures.
Kellogg's is asking you to Share Your Breakfast between now and July 31, 2011 to help Kellogg’s and Action for Healthy Kids, a nonprofit organization that focuses on childhood obesity and undernourishment, share one million breakfasts with kids who need them most. And the best part – sharing your breakfast is as easy as taking a picture or sending a text.
Simply take a photo of your breakfast and share it at www.shareyourbreakfast.com or text your photo with the word “Share” to 21534. Each time you share a photo or description of your breakfast, Kellogg’s will donate the monetary equivalent of school breakfasts to Action for Healthy Kids.
This is something that's quick and easy to do. Snap a picture with your phone and text it. You can do that every morning, and you'll be helping to feed kids across the country!